Vision

To bring the world to Africa and Africa to the world.

Mission

The Africa Travel Association (ATA) was established as an international travel industry trade association in 1975 to promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships.

Members

As the world’s premier travel industry trade association promoting tourism to Africa, ATA provides services to a broad range of members including: tourism, diaspora, culture, and sports ministers, tourism boards, airlines, hoteliers, travel agents, tour operators, travel trade media, public relations firms, consulting companies, non-profit organizations, businesses, small and medium-sized enterprises, and other organizations engaged in tourism promotion.

Governance

While ATA is a global association, it is registered as a 501(c)6 non-profit trade association in the U.S., with its headquarters in New York. ATA is overseen by an International Board of Directors. ATA’s daily operations are run by an Executive Director and a management team, working closely with government, chapter and board representatives worldwide.

Objectives

• Raise awareness of Africa’s rich and diverse tourism opportunities and products
• Promote positive news on Africa
• Help members increase business through exposure, networking and referral opportunities
• Cooperate with public, private and non-profit organization interested in travel and tourism
• Present opportunities for ATA members to brand, market and showcase their products and services
• Collect, compile and disseminate information
• Establish a code of ethical standards and trade practices for ATA members
• Represent the collective voices of ATA members in promoting “Destination Africa
• Advocate for Africa as a leading travel destination in various international, regional and local frameworks
• Achieve 100% membership of Africa’s tourism ministries
• Strengthen African Diaspora relations as a means to promoting tourism to and investment in Africa
• Provide travel specialists with a knowledge base of travel and tourism opportunities to Africa
• Offer ATA members a variety of continuing education, training, learning and travel opportunities

ATA MEANS BUSINESS!