Message from the ATA President

Dear Members,

A spirit of optimism animates the travel, tourism and hospitality industry in Africa today. Realizing this vision of prosperity requires multi-level investment, support and partnerships.

It also requires a multi-level commitment to responsible tourism in which initiatives that promote conservation and growth while also minimizing the potential negative impact of the tourism industry are the central tenets. We need to make deliberate efforts on regional and national levels to involve our local communities in managing our continent’s natural resources and promoting tourism development.

But this is still not enough. The world can develop an even deeper appreciation for Africa and make an even greater investment in the continent by traveling to one or several countries. We welcome ATA members, sponsors and friends as active partners in making this happen.

Sincerely,
Honorable Shamsa Selengia Mwangunga
Minister of Natural Resources and Tourism
United Republic of Tanzania

Message from the ATA Executive Director

Dear Members, Colleagues and Friends,

For more than three decades, ATA members have strived to increase the flow of tourism to Africa from around the world. In tandem, ATA headquarters has worked to develop and execute these strategies, and to plan for the future.

Tourism is a pillar of economic growth in Africa and, to ensure that the continent gains from it, ATA encourages private and public investment, entrepreneurial initiatives and strong partnerships that will benefit everyone involved.

ATA’s success rests on the inspiration and ideas of its members and partners. We look to you to lead us in meeting present and future challenges and hope you will contribute your voice and your energy to our shared mission.

Best Regards,
Edward Bergman
Executive Director
Africa Travel Association