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AFRICA TRAVEL ASSOCIATION™ Media Initiative
ATA seeks to mobilize and leverage the vast resources of the world's media to promote travel and tourism to Africa. Participating media partners pledge to present Africa's opportunities and possibilities as a priority, and to dedicate space, web pages, blogs, airtime, and articles to Africa travel and tourism coverage. ATA aims to increase the number of media sources worldwide in developing Africa travel and tourism coverage; and to engage and build support among traditional and non-traditional media. To get involved in the initiative, contact ATA headquarters. |
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