AFRICA TRAVEL ASSOCIATION™ Media Initiative

The ATA Media Initiative is founded on the principle that any media medium—newspapers, the internet, broadcast, and radio—with their communication power, programming resources, and outreach potential—represent potential partners for ATA to raise awareness of Africa's vast and diverse tourism products.

ATA seeks to mobilize and leverage the vast resources of the world's media to promote travel and tourism to Africa. Participating media partners pledge to present Africa's opportunities and possibilities as a priority, and to dedicate space, web pages, blogs, airtime, and articles to Africa travel and tourism coverage.

ATA aims to increase the number of media sources worldwide in developing Africa travel and tourism coverage; and to engage and build support among traditional and non-traditional media.

To get involved in the initiative, contact ATA headquarters.